{"id":1291,"date":"2026-03-19T16:13:14","date_gmt":"2026-03-19T15:13:14","guid":{"rendered":"https:\/\/www.atelierrevers.com\/portfolio-items\/pietrini-group-marketing-office\/"},"modified":"2026-06-29T16:26:32","modified_gmt":"2026-06-29T14:26:32","slug":"pietrini-group-marketing-office","status":"publish","type":"avada_portfolio","link":"https:\/\/www.atelierrevers.com\/en\/portfolio-items\/pietrini-group-marketing-office\/","title":{"rendered":"Pietrini Group Marketing Office"},"content":{"rendered":"

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An ecosystem is a system of relationships where environments are defined by thresholds, filters, and contact surfaces. In these environments, development does not depend on the strength of boundaries, but on their porosity.<\/p>\n

The membranes dividing different environments play an essential role: they do not separate to close off, but to regulate exchange, allowing different elements to coexist without canceling each other out.<\/p>\n

These are traversable surfaces, capable of distinguishing without isolating.<\/p>\n

And it is thanks to these intermediate structures that a collection becomes a habitat.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

We started from this idea of habitat to develop the design of this workspace, conceived as a shared ecosystem capable of fostering collaboration, visibility, and autonomy.<\/p>\n

We are on the first floor of a large building born in the 1970s as a wholesale headquarters, where a new story now unfolds: that of the marketing office for a major national retail brand. It is the latest chapter in a metamorphosis that has transformed the original building over the years into a contemporary hub of commercial and executive functions.<\/p>\n

The caretaker’s apartment, once the silent heart of the activity, thus becomes the company’s new creative headquarters: a place where teamwork and strategic vision find their ideal setting.<\/p>\n<\/div><\/div><\/div>

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The project begins with a strong and simple gesture: the creation of a continuous ribbon window that runs along the facade and brings natural light into the rooms, restoring quality and comfort to the workspaces.<\/p>\n

The interior surface is cleared by demolishing the walls and services of the old apartment, and the space is reorganized to accommodate the new function.<\/p>\n

The diffused brightness becomes the raw material upon which the entire concept is built: an office for 12 people that is simultaneously unique, open, and yet capable of ensuring privacy.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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As in a library, the space is not divided by walls but by systems that organize, separate, and connect.<\/p>\n

Custom-designed cabinetry made of birch plywood and lacquered wood. Discreet volumes that mark functions and pathways without ever interrupting the perception of continuity.<\/p>\n<\/div><\/div><\/div>

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Particular attention was paid to acoustic comfort, an essential condition in a shared work environment.<\/p>\n

Felt panels integrated into the furniture, high-insulation glass partitions, and a continuous ceiling in mineralized wood fiber create a controlled soundscape, capable of ensuring concentration and well-being.<\/p>\n

Thus, even in the most dynamic moments, the space remains balanced and welcoming.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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The color palette, inspired by the brand’s identifying colors, is interpreted with lightness and naturalness: warm and neutral tones that allow bolder accents to emerge, in a subtle interplay between corporate identity and design atmosphere.<\/p>\n<\/div><\/div><\/div>

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The result is a bright, fluid, and creative environment, where teamwork and individual work alternate without friction.<\/p>\n

A space that becomes an active tool, designed not only to host, but to facilitate processes, relationships, and visions.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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photo credits
\nFrancesco Stelitano<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1311,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"anno":[47],"attivita-svolta":[48,49,50],"categoria":[51,52],"funzione":[53],"portfolio_category":[54],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1291","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","anno-47","attivita-svolta-architectural-project","attivita-svolta-interiors","attivita-svolta-project-management","categoria-architecture","categoria-interiors","funzione-workspace-office","portfolio_category-renovation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/1291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/comments?post=1291"}],"version-history":[{"count":9,"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/1291\/revisions"}],"predecessor-version":[{"id":1545,"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/1291\/revisions\/1545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/media\/1311"}],"wp:attachment":[{"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/media?parent=1291"}],"wp:term":[{"taxonomy":"anno","embeddable":true,"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/anno?post=1291"},{"taxonomy":"attivita-svolta","embeddable":true,"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/attivita-svolta?post=1291"},{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/categoria?post=1291"},{"taxonomy":"funzione","embeddable":true,"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/funzione?post=1291"},{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=1291"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/portfolio_skills?post=1291"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.atelierrevers.com\/en\/wp-json\/wp\/v2\/portfolio_tags?post=1291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}